The next generation of Nike.com mobile... engaging athletes through data driven design.
Gathered current mobile data and research via previous mobile usability study and reviewed current mobile analytics. Reviewed industry reports and mobile usability studies. Took learnings from Amazon information architecture and created a Nike.com sitemap. Did competitive analysis on other mobile site experiences (Target, Gap, Amazon, Mr. Porter, J. Crew, Burberry, etc.). Designed and built prototypes to view for a live look and feel before launch.