Finalist for Best Mobile Video App (Cynopsis Model D Award)
B/R’s new branding was applied across all of its platforms… apps (iOS/Android), iPad, Tablet and website.
Since the app redesign launched in April...
• 10% growth in MAUs since the launch of the rebrand/redesign (for an app this size, it's a lot of people)
• 7% growth in organic installs (word of mouth, people searching for the app and installing it...)
• 3% bump in day 30/31 retention (so we kept 3% more of all new installs after their first month of using the app)
• 10% growth in MAUs since the launch of the rebrand/redesign (for an app this size, it's a lot of people)
• 7% growth in organic installs (word of mouth, people searching for the app and installing it...)
• 3% bump in day 30/31 retention (so we kept 3% more of all new installs after their first month of using the app)
OLD Version vs New Version
